Social media can be a sticky subject for most people. You are told that you can grow your audience if you make your content more engaging. That’s great but what does that actually mean? It’s different for every brand and their target audience, but it’s really worth your time experimenting and seeing what works.
Emergent technologies such as AI, Big Data, and Automation have changed the face of Digital Marketing and it doesn’t stop there: marketers can now leverage these tools to create more effective and better targeted digital marketing campaigns.